ABN Amro Bank International Indonesia Hong Leong Bank
Bank Central Asia EON Bank Group Standard Chartered Bank
Bank Danamon Great Eastern and OCBC UOB Group
 

ABN Amro, Singapore, HK & Taiwan

Financial Planning & Unit Trust System
ABN AMRO is a prominent banking group - ranked eighth in Europe and seventeenth in the world on tier 1 capital, with over 3,500 branches, a staff of 111,000 and total assets of EUR 597.7 billion. The bank operates globally in three Strategic Business Units: Wholesale Clients - for major international corporations and institutions, this is one of the largest European-based wholesale banking businesses with around 10,000 clients, 20,000 staff and operations in over 45 countries.
Consumer & Commercial Clients - for individuals and small to medium-sized businesses requiring day-to-day banking - with 10 million clients and a major presence in a range of markets. Private Clients & Asset Management - for high net-worth individuals with resources to invest. Rapidly growing, with Assets under Management (AUM) of EUR 162 billion and strong positions in several markets.

Management Challenge
The bank was seeking to provide its financial planners a platform that is web-based to perform financial planning services and product sales.
One of the key requirements was to enable ABN AMRO financial planners to have consolidated view of their client portfolios and transaction history. This would enable them to further advise the clients if their portfolio is due for rebalancing, if necessary.

Our Solution
Firium provided a ready-to-deploy, complete Financial Planning solution to empower ABN Amro’s Personal Financial Consultants in Singapore, Hong Kong and Taiwan to cross-sell unit trusts, insurance, deposits and Loans. The solution was deployed in 4 months on the pilot site and was extended to
integrate with CRM.

Subsequently Firium provided a STP Unit Trust system to provide ABN Amro with the ability to provide its customers with better service and quicker order updates.

The project, translated to the following values for the bank: Cultivated a sales culture in the bank to the industry best practice of relationship selling and lifestage selling

Ability to offer personalized products to retain and improve customer relationship with its customers.

To assist the bank to take the first step towards being a one-stop shop (financial supermarket) to provide high-value added and sophisticated financial products and services for its discerning customer.

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UOB GROUP, Malaysia & Singapore

Financial Planning System

The United Overseas Bank (UOB) has charted steady growth over the years to establish itself as one of Singapore's leading banks. It has grown from strength to strength and is today the largest bank in Singapore, and a dominant player in the Asia-Pacific region. As at 31 December 2002, UOB Group had total assets of over S$107 billion and shareholders' funds of S$12.7 billion. It also achieved a net profit after tax of S$1,064 million for 2002 and its ROE (excluding goodwill) stood at 9.8%.

Management Challenge
The Bank was looking for a comprehensive product to serve as the foundation of its Wealth Management platform. The system would facilitate the Bank in providing a higher level of personalized services to its valued customers in achieving their wealth preservation and accumulation objectives.
The system will hold customer financial planning information and provide functionality for cash flow and risk profiling, wealth management planning, portfolio and product recommendation, reports and financial calculators. On top of these basic functionalities, the system must allow the Bank’s Financial Advisors the flexibility practiced in real-world situations, and not institute fixed processes that may limit their innovativeness.

Firium also also engaged to deliver other electronic sales channel for Great Eastern, namely, Agency Portal and Consumer Portal.

Our Solution
Firium was able to meet UOB’s requirement by implementing the Avantrade Financial Planning. Avantrade Financial Planning allows the advisor manage his customers and sales; perform housekeeping functions to organize his day-to-day practice. The Solution assists Financial Planners in gathering and accumulating information over multiple planning sessions to form a complete and up-to-date financial profile of the customer. This way, the planner has easy access to relevant information relating to the customer in order to provide appropriate recommendations and advice.

Wealth optimization (maximization with a given level of risk) is the fundamental objective of portfolio management. To accomplish this objective, the Portfolio Management module uses graphical. Simulator to illustrate the concept of diversification using asset allocation. At the high level, all assets are classified into the three primary assets classes of Cash equivalents, Fixed Income, and Equities.

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Client Success

The Client
Bank Danamon, one of Indonesia’s largest private bank, with more than 50 years of banking history. Post-merger provide close to 500 branch offices and more than 700 units online ATM all over regions in Indonesia.

Our Solution

Firium has designed a solution map that is aimed at enabling Bank Danamon to achieve the goal it has set out for its Data Warehousing platform initiatives. Our solution map addresses Marketing and Sales, Profitability Management, Funds Transfer Pricing, Risk Management, Asset/Liability Management (ALM), and Operations Management

- Our Solution (cont’d)

- Oracle CRM & Oracle Financial Application Suite (OFSA) covering:

- Oracle Marketing Online (OMO) for segmentation and campaign management target marketing and multi-channel execution of marketing and sales

- Oracle Performance Analyzer (OPA) for profitability calculation and analysis for all products and incorporating matched funds transfer pricing and comprehensive cost, risk, and equity allocation capabilities

- Oracle Transfer Pricing (OTP) for matched funds transfer pricing, calculation of costs of funds and separation of credit spread, funding spread and rate risk spread of interest margin

- Oracle Risk Manager (ORM) for Asset / Liability Management, Balanced Sheet Forecasting, Cashflow and Liquidity Analysis, and Interest Rate Risk Management

- Oracle Balance Scorecard to be the single access to link all the above measures and the Bank’s strategy through a sequence of cause and effect relationships, within a balanced set of perspectives, while also measuring the performance of the company in achieving that strategy

The Benefits
- A total datawarehouse to provide a single customer view with the ability to improve the knowledge of the customers

- Expandable solution to enable future integration with Customer Experience and Interaction Applications which can include new and current delivery channels and sales force support

- A more tailored data model developed specially for the Bank

- More precise and reflective analytical information for management reporting and business decisions.
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Client Success

The Client
- Bank Central Asia (BCA) has 7.9 million customers, 795 branches and 2,000 ATMs
- Objective - To maintain its number one position by attracting new customers, get closer to its existing customers and have the lowest transaction processing costs in Indonesia.

Our Solution
- Launch the most secure, reliable and trusted internet banking service in Indonesia to provide greater convenience for its corporate and individual customers – “Klik BCA”

The Benefits
- Cost Savings of US$3.2 million (Source: Kompas Cybermedia, 4 May 2001)
- "Until now, Klik BCA has 100,000 users with 10,000 daily transactions, while the daily increase of new customers could reach 1,500 to 2,000. If such trend continues, an amount of 400,000 users could be reached within this year. With 400,000 users and 40,000 transactions per day, Klik BCA therefore will become one of the world's most successful internet banks." - Jeffrey Sukardi, BCA Vice-Director of Information System Division

Client Testimonial
- “One of the biggest issues for any senior manager looking to internet enable their business is how to differentiate between the many players. And when my number one consideration is my customers, I need to take the low risk option – I want a product and a company that I know will deliver. Microsoft and Jatis answered this need.”
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Client Success

The Client
- Bank International Indonesia (BII) was Indonesia’s third largest private bank in terms of assets (January 1995), and first in terms of profitability
- Objective - To maintain technology leadership in Indonesia by leveraging electronic channels to better service BII’s customers.
Our Solution

- Architect and implement an Internet Banking solution to replace the then-existing application which provided limited functionality and scalability, seamlessly integrated into its core retail banking system (completed in 1999)
- Architect and implement a credit card payment gateway with online authorization facility called SecurePay (completed in 2000)
- Architect and helped in POC for GUI-based Branch Teller system

Our Value Proposition
- Experience in delivering large Internet Banking and Payment Gateway technology solutions

The Benefits
- Maintained Technology Leadership among Indonesian banks
- Better Customer Service through multi-channel access
- Increased range of products and services

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EON Bank Group, Malaysia

Integrated Wealth Management System
The EON Bank Group is an integrated financial institution comprising a commercial bank, finance company and merchant bank. The principal subsidiaries of EON Bank Berhad are EON Finance Berhad and Malaysian International Merchant Bankers Berhad.
EON Bank Group is one of Malaysia's leading financial services institution that offerings innovative products and services to serve the needs of its customers. EON Bank Group currently has a total of 145 branches and a customer base of more than 1million across Malaysia

Management Challenge
The EON Bank Group (EBG) decided to go into the Wealth Management Business to capture the niche position in retail banking. For a start, EBG needed a set of comprehensive platform to help their Financial Executives in selling both Insurance and Unit Trust Products to their customers.
To stand out in the market, EBG recognized that the system that they needed has to provide better level of personalized service to its customers. Begin new to the Wealth Management Business, they also needed user friendly tools for their Financial Executives to aid sales of all the Investment Products.

Our Solution
Firium was able to meet EBG’s requirements by
implementing the Avantrade Unit Trust System and Customized Bancassurance system. The Avantrade System enabled EBG to provide an Integrated Wealth Management System that provides STP Unit Trust and Bancassurance Sales. Through this STP system, the Bank will be able to provide its customers with better service and quicker order updates.

The Financial Planning module was also provided to EBG to assists their Financial Executives in gathering and accumulating information to form a complete and up-to-date financial profile of the customer.

System was already in production within 5 months by 2003.

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GREAT EASTERN & OCBC, Singapore

Integrated Bancassurance
For over 90 years, Great Eastern Life Assurance Company (Great Eastern) provided its policyholders with financial security and peace of mind. Having S$23.8 billion in assets, the company has grown into the largest asset-based life insurance company in Singapore and Malaysia, with over more than 2 million policyholders at present..

Management Challenge
Great Eastern’s key requirement is to empower its sales agent with a state-of-the-art Point-of-Sales terminal for both online and offline customer servicing. In addition, one of the requirements is to revamp its product quotation system to enable it to be user-friendlier .

At the same time, Great Eastern, together with Overseas Chinese Banking Corporation (OCBC), was also seeking a STP solution for their Bancassurance business as OCBC was one of Great Eastern’s key distributors. The primary requirement was a solution that enables OCBC Financial Planners to aggregate customer data from its Siebel CRM. The data would then be channeled to the product quotation system to retrieve a quote and generate a proposal in a STP manner.

Our Solution
For this project, Firium deployed a customized Avantrade Financial Planning for OCBC and the Insurance Point of Sales (iPOS) system for GE to empower the sales agents with the necessary sales and client management tools. This module is to be implemented for both online and offline environment with the necessary remote application management module.

Subsequently OCBC’s Financial Planning system was Integrated with GE’s Insurance Underwriting system to enable OCBC branches to offer STP Bancassurance service. When OCBC implemented Siebel CRM, the solution was integrated with Siebel to offer a single sales Front-end to all OCBC branch sales.

Firium also also engaged to deliver other electronic sales channel for Great Eastern, namely, Agency Portal and Consumer Portal.

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STANDARD CHARTERED Bank, Malaysia

Financial Planning System
Standard Chartered (SCB) is the world's leading emerging markets bank. It employs 30,000 people in over 500 offices in more than 50 countries in the Asia Pacific Region , South Asia, the Middle East, Africa, United Kingdom and the Americas.

Management Challenge
To improve investment sales effectiveness and risk management, the bank was looking for a Financial Planning system to empower its Personal Financial Consultants to offer its mass affluent customers a consistent level of value-added investment advice and services. In addition, to provide a single view of the customers portfolio holdings, the bank requires the system to be integrated to their core banking, credit card, stock trading and unit trust backoffice systems

Our Solution
Firium was able to meet SCB’s requirements by Implementing Avantrade Financial Planning system. Acting as the front-end to provide a single view of the customer, the system was integrated to SCB’s Hogan Core Banking System, Credit Card System, Share Margin Financing System and Unit Trust System.

The Lead Management module was integrated to SCB’s internal campaign management system. SCB was able to rapidly identify potential customers from its marketing segmentation activities and provide sales leads to its Personal Financial Consultants.

System was launched during launching of Menara Standard Chartered by Prime Minister of Malaysia in 2004.

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HONG LEONG BANK, Malaysia

Unit Trust Distribution System
Hong Leong Bank Berhad (HLBB) is a member of the Hong Leong Group. The Group has diversified businesses in financial services, manufacturing, property and infrastructure development. The group is also represented in various businesses in Hong Kong, Philippines, Singapore, United Kingdom, USA as well as Australia and New Zealand.

As one of the 10 anchor banks in Malaysia, HLBB is one of the most well-known banks in Malaysia for its innovative products and high quality customer service.

Management Challenge
In view of narrowing margins in the interest income and the strategy to extend its mass affluent customer base, the bank intended to use nominee unit trust business as the foundation for its wealth management business.

Our Solution
Firium was able to meet the bank’s requirements by
implementing the Avantrade Unit Trust System to serve the Bank’s Unit Trust Nominees Distribution businesses. The solution was implemented within 5 months in 2004.

With the system, the bank is able to launch their new wealth management business, targeted to distribute over 30 products from 4 fund managers effectively and efficiently. The system enabled the bank to provide an Unit Trust sales automation via its nationwide branches with centralized back office processing.

Based on the current transaction volume generated, the bank is expected to recoup its entire investment in the new system within 3-6 months after its launch.

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