Firium's approach to all our engagements is based upon our belief that Demand Chain Management (DCM) is a key strategy that will help an organization differentiate themselves from the rest of the pack. In a nutshell, Demand Chain Management is about looking at all aspects of an organization's value chain through the eyes of your customers. Firium believes that in order for an organization to have a complete customer focused strategy, the organization must ensure that all its value creating processes are market driven and designed around delivering customer value. The diagram below shows the 5 main value creation processes that transcends all functions and departments within an organization: Value Creation Process Source: Creating a Company for Customers "Under the new model the supply chain should effectively become a 'demand chain' - everything that is moved, handled or produced should ideally be in response to a known customer requirement. By its very nature a supply chain tends to focus on making the flow of material from source to user as efficient as possible. By contrast, a demand chain focuses more on effectiveness : it seeks to be market driven by responding to the needs of the market more rapidly. The key to the transformation from supply chain to demand chain is agility. " - Creating a Company for Customers , 2001. Malcolm McDonald, Martin Christopher, Simon Knox and Adrian Pyne. Firium's approach to helping our customers implement DCM in their organization includes our methodology (Firium ParallelTrack) and our cDCM solution framework. By partnering with the leading product vendors and focusing on 2 key industries, i.e., Financial Services Industry and Retail & Distribution Industry, Firium aims to be recognized as the leading global Demand Chain Business TechnologistSM through referenceable implementations. Collaborative Demand Chain Management (cDCM) is basically an extension to the concept of DCM. cDCM leverages on new mediums (most notably the Internet) to enhance the interaction and collaboration between an enterprise and its partners, suppliers and customers. This collaborative network of partners, suppliers and customers provides the 'agility' that forms the basis for enhanced value creation in a customer-focused enterprise. View Firium cDCM Framework View DCM Solution Components View Difference between SCM & DCM Firium e-Business solutions and services center around our commitment to helping our clients achieve the vision of collaborative Demand Chain Management (cDCM). By focusing on the core solution offerings of eSell, ePay, eManage, eFulfill and eCollaborate. Firium is able to bring deep expertise and experience to our implementations.