•	Wholesale Clients - for major international corporations and institutions, this is one of the largest European-based wholesale banking businesses with around 10,000 clients, 20,000 staff and operations in over 45 countries.
•	Consumer & Commercial Clients - for individuals and small to medium-sized businesses requiring day-to-day banking - with 10 million clients and a major presence in a range of markets.
•	Private Clients & Asset Management - for high net-worth individuals with resources to invest. Rapidly growing, with Assets under Management (AUM) of EUR 162 billion and strong positions in several markets..

Management Challenge

The bank was seeking to provide its financial planners a platform that is web-based to perform financial planning services and product sales. One of the key requirements was to enable ABN AMRO financial planners to have consolidated view of their client portfolios and transaction history. This would enable them to further advise the clients if their portfolio is due for rebalancing, if necessary.

Our Solution

Firium’s Avantrade System, a sales and transaction support system, was adopted by the bank. The system was primarily design to support the sales process, however the Bank was also seeking to streamline its back office processes by implementing a STP unit trust processing system.

Firium was also to cater to the Bank’s requirement by implementing the Unit Trust modules. Sales orders can be electronically captured at the front end by the Agent Workbench and seamlessly sent to the Back Office for processing. Through this STP system, the Bank will be able to provide its customers with better service and quicker order updates.The project, which was deployed in all branches in Singapore, translated to the following values for the bank: To assist the bank to take the first step towards being a one-stop shop (financial supermarket) to provide high-value added and sophisticated financial products and services for its discerning customer.