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ABN
Amro
ABN AMRO established its first office in Singapore
in 1858, making it the island republic's oldest,
still existing bank. Today, nearly 142 years
later, the Bank remains young in mind and
spirit, responding to wholesale, retail and
private & asset management needs with
innovative solutions, reaffirming its long-term
commitment and confidence in both Singapore
and the region.
In October 1999, ABN AMRO Singapore was awarded
Qualifying Full Bank (QFB) status by the Monetary
Authority of Singapore, and the Bank expanded
its corporate banking franchise to include
consumer banking. With the liberalisation
of the retail financial scene in Singapore,
ABN AMRO has been quick to offer its customers
a variety of retail services ranging from
its extremely competitive auto and housing
loans to wealth management products such as
deposits, unit trusts and insurance.
Our Solution
As an initiative to better serve its retail
customers, ABN Amro intends to offer Financial
Planning service to complement its current
wealth management offerings, to cater to the
investment needs of the growing mass affluent
customer segment in Singapore and other Asian
countries.
Firium was the technology partner to provide
ABN Amro Bank a browser-based mobile sales
platform, which offers its financial planners
the flexibility to cross-sell wealth management
products in a systematic and professional
manner. The solution is extensible to support
straight-through processing and self-service
wealth management on the Internet.
Business Benefits
The solution facilitates
the change of sales culture in the bank to
the industry best practice of relationship
selling and lifestage selling. By capturing
of intimate customer information, With a better
understanding of its mass affluent customer
segment, the bank will be able to offer personalized
products to retain and improve customer relationship
with its customers. With its comprehensive
wealth management offering supported by financial
planning, the bank will be able to remain
customer-focused and capture a significant
mind share in an increasing liberalized and
competitive retail-banking sector. The solution
architecture also enables the bank to provide
seamless transaction processing, hence increasing
efficiency and reducing transaction costs.
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How
Have We Redefined DCM?
"DCM is not just about Creating Demand and then Managing and Responding
to it in the most effective and efficient manner."
Firium's DCM approach focuses on the CUSTOMER as the heart of all business
activities and processes.
In includes integration of all internal business processes AND supportive
collaboration of all demand chain partners ( Distributors, Resellers, Retailers
) to generate revenue and enhanced business results. |
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